About us, our story.

Designed and made to order in New Zealand. Each piece is created with intention, just for you. My mission is to design beautiful swimwear, with an emphasis on quality, longevity, and craftsmanship.

I’ve always had a deep passion for creating, through exploring new silhouettes and forms. Each design begins as an idea, refined through testing, to the final products which I am proud to share. 

Our current made-to-order process allows me to produce consciously, creating only what’s needed and reducing waste in every step. Each bikini is cut, sewn, and finished by hand ensuring attention to detail and quality control. 

This brand was born from experience, from being tired of swimwear that didn’t last beyond a single season or lacked proper design. I wanted to create pieces that felt beautiful, fit well, and stood the test of time.

This is swimwear made to last. Designed with care and created consciously from my hands to yours.



With a background in fashion design and the bridal industry, I bring together a deep understanding of construction and design to create swimwear that truly performs. Each style is tested and refined using rubber elastic and boned side seams where essential. All sewn in our OEKO-TEX® certified Luxe Shimmer Fabric.

Annabel Swim is to be enjoyed in the sun this summer.

Annabel x